Streaming Wars: Who’s Winning Your Watchlist?

on

 


                 A data-based story on trend of OTT platforms and the race between the platforms



Consumers are increasingly moving from television and cinema multiplex to Over-The-Top (OTT) streaming platforms and these platforms has replaced the traditional television broadcasters as the primary source of screen-based entertainment by replacing planned broadcasts with on-demand programming. OTT is a service where video content is created customized, sold and distributed online. OTT platform users can access OTT content on different devices with Netflix, Disney+, Amazon Prime Video, YouTube and HBO Max considered to be the key OTT players (according to Statista)

according to a report, as of, 2024, there are 45 crore OTT subscribers in India




Disney+Hotstar is the top OTT platform with 14 crores subscribers, followed by Amazon Prime Video (6 crores) and Netflix (4 crores). Fourth on the list is ZEE5 with 3.7 crores subscribers, followed by SonyLIV (2.5 crores).

In India, the number of subscribers of over-the-top (OTT) players will reach 466 million by 2023. This projection is based on a report by Media Partners Asia (MPA). The report also said that the OTT market in India will be worth $5 billion by 2023. The primary drivers for this growth are increasing broadband penetration, affordability of data plans, and rising smartphone penetration.

Revenue Generated As per Top 10 Indian OTT Platforms Statistics, OTT Video revenue generated, and YoY change in coming years is described in the bar g below:



reference (Statista.com)

  • The top 10 Indian OTT Platforms Statistics further state that in 2024, OTT Video advertising revenue will reach around USD 1.32 billion.
  • During the same duration, other revenue is followed by Pay-per-view (USD 0.35 billion), Video Downloads (USD 0.38 billion), and Video Streaming (USD 2.02 billion).

These OTT platforms are accessed by the demographic which is the mixture of all age population



In May 2024, male and female users of ottplay.com were 66.7% and 33.3%, respectively.

  • The OTT Platforms Statistics by age group state that the highest number of website users observed is between 25 and 34 years old, which is 37.75%.
  • 23.62% of OTT Platform’s website users are aged 18 to 24 years.
  • In contrast, 16.14% and 9.99% belong to individuals aged 35 to 44 and 45 to 54, respectively.
  • Around 6.81% of users are aged from 55 to 64 years.
  • Nearly 5.68% of user shares of ottplay.com contributed from the age group above 65 years.




Comments

Post a Comment